Visa Revamps B2B2X: Unifying Money Movement Brands Under Visa Direct
Hey FinTech Fanatic!
Visa is uniting its entire Money Movement suite under the 𝗩𝗶𝘀𝗮 𝗗𝗶𝗿𝗲𝗰𝘁 brand, consolidating all solutions into one comprehensive portfolio for the first time.
Visa has quickly become a key player in B2B2X cross-border payments through its Visa Direct brand, enabling domestic and international payments for banks, money transfer services, and other providers.
In recent years, Visa Direct has experienced substantial growth, with transaction volumes increasing by 27% in 2023, reaching 7.5 billion, while endpoints expanded by over 1.5 billion, surpassing 8.5 billion.
Yet, Visa Direct is just one part of Visa's broader Money Movement solutions. The company also facilitates B2B cross-border payments through Visa B2B Connect and has acquired other B2B2X-focused brands like Currencycloud and YellowPepper in recent years.
Now, Visa is evolving its offering by consolidating these four brands—Visa Direct, Visa B2B Connect, Currencycloud, and YellowPepper—under a unified, rebranded 𝗩𝗶𝘀𝗮 𝗗𝗶𝗿𝗲𝗰𝘁.
"Visa is committed to streamlining cross-border payments, and this transformation is a step toward simplifying access for businesses, FinTechs, and financial institutions globally," said Chris Newkirk, President of Commercial and Money Movement Solutions at Visa.
I highly recommend reading this interview article by Daniel Webber and I'll be in your inbox on Monday.
Cheers,
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