NuCel, a New Mobile Service by Nubank
Hey FinTech Fanatic!
This week, Nubank is diving into new territory, unveiling NuCel, a mobile phone service that’s set to redefine connectivity in Brazil and expand the company’s portfolio beyond Financial Services.
The product was developed to simplify users’ lives with flexible and no-commitment plans. Additionally, NuCel customers will have benefits that are part of the Nubank ecosystem, such as “Caixinhas Turbo”, a tool that allows users to save money with a personalized return of 120% of the CDI.
Ultravioleta and Nubank+ customers will automatically receive extra gigabytes if their data allowance is exceeded.
NuCel will be gradually rolled out over the coming months, initially available only for devices with eSIM, with fast and 100% digital activation.
“NuCel was created to simplify the current telephony portfolio with flexible plans, no surprises for customers, and the autonomy that only a 100% digital platform can offer. Our philosophy remains the same: we know that the best product always wins. We are on day one of this journey, but we are working to ensure the experience, customer care, and quality of Nu’s service in this new product. And of course, this service, within an increasingly comprehensive ecosystem of solutions, brings even more benefits and gains by integrating offers to the customer,” says Livia Chanes, CEO of Nubank in Brazil.
NuCel was developed under the MVNO (Mobile Virtual Network Operator) model, regulated by Anatel in the country.
With NuCel, Nubank is stepping beyond traditional financial services and further solidifying its place as a versatile player in the lives of Brazilian consumers, keep scrolling to read more global FinTech industry updates below👇 and I'll be back tomorrow!
Cheers,
#FINTECHREPORT
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