Nubank and Burger King Team Up for a Fresh Take on Branding
Hey FinTech Fanatic!
In an innovative retail partnership, Nubank has completely transformed Burger King's flagship restaurant, bringing its distinctive purple branding to every corner of the space. According to Juliana Roschel, the digital bank has reimagined everything from the inside and out, from the storefront to the self-service kiosks.
The partnership introduces exclusive perks for Nubank customers, including a special "Nu coffee" provided with all menu purchases. Diners who pay with their Nubank physical cards can also enjoy complimentary fries or unlimited soda when ordering two sandwiches.
This retail collaboration showcases how the digital bank is creating new ways to connect with customers beyond traditional financial services.
Now that's what I call creative branding 👌
And speaking of creativity in FinTech, how do you feel about running and networking?
Last year, I promised to organize pop-up runs with the FinTech Running Club, and we’re making it happen! I’m also joining some of them myself—last week in Amsterdam was a perfect example: flat roads, great company, and just the right amount of post-run FinTech talk.
Now, I’m gearing up for San Francisco next Monday—a city that, unlike Amsterdam, comes with a few more ups and downs (literally). If you’re up for the challenge, I’d love to see you there!
Expect great company, a solid run, and the chance to connect with amazing people while keeping the FinTech community moving
Sign up here and get all the details here. See you there! 🌉👟
Cheers,
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POST OF THE DAY
FinTech has become the it spot for celebrities to invest their cash and clout. From legendary NBA MVPs to chart-topping rappers. Here is my personal favorite celebrity from the 𝗧𝗼𝗽 𝟰𝟬 𝗖𝗲𝗹𝗲𝗯𝗿𝗶𝘁𝘆 𝗙𝗶𝗻𝗧𝗲𝗰𝗵 𝗜𝗻𝘃𝗲𝘀𝘁𝗼𝗿𝘀:
Snoop Dogg (nr. 5 on the list)👇
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INSIGHTS
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FINTECH NEWS
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🇧🇷 Nubank took over Burger King’s flagship store with its signature purple—inside and out, from the storefront to the self-service kiosks. There’s even Nu coffee. As part of this exclusive partnership, the store’s interior, exterior, and self-service kiosks are fully customized with Nubank’s branding.
PAYMENTS NEWS
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DIGITAL BANKING NEWS
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BLOCKCHAIN/CRYPTO NEWS
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PARTNERSHIPS
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DONEDEAL FUNDING NEWS
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MOVERS AND SHAKERS
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