Klarna 100,000 Plus Subscribers Milestone in the US
Hey FinTech Fanatic!
Over 100,000 US consumers have subscribed to Klarna Plus, the $7.99 monthly service offering exclusive discounts and reduced fees, as announced in a recent press release.
According to Klarna, subscribers saw an average saving of $18 in their first month of membership. They also mentioned that cash-back rewards for Plus subscribers are expected to launch soon.
While reaching 100,000 Plus subscribers within five months is impressive, it doesn't necessarily indicate strong consumer demand.
In 2023, Klarna had 8 million monthly active users in the US. (2024 data on monthly active users by geography is unavailable.) This conversion rate means only 1.25% of Klarna's active monthly user base has joined Plus—these are already loyal, reliable customers.
Emartketer anticipates 42.8 million people will use Klarna at least once this year. Given the small conversion of active customers so far, attracting a significant share of less-frequent users may be challenging.
What do you think? Is this milestone a big success for Klarna?
Cheers,
P.s. In today's digital landscape, ensuring a seamless yet secure customer journey is paramount.
Mangopay is delivering a webinar on this topic, hosted by MRC, to explore how platforms can provide a frictionless user experience while defending against the latest fraud techniques.
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